Search Engine Optimization (SEO) Helps Prospective Clients Find You

Websites are not "build it and they will come" entities. One must make an effort to get your name and website out there. Features like the integrated Blog and links to your social media pages like Facebook, Linked In, Twitter and Google + (to name a few) help grow your firm.

Google Ads

Google Ads is a product that you can use to promote your business, help sell services, raise awareness, and increase traffic to your website. It puts you in complete control of your spending. Set a budget as there is no minimum spending requirement. You can set a daily budget and a maximum cost for each click on your ad. They provide keyword traffic and cost estimates so you can make informed decisions about choosing keywords and maximizing your budget. Pay only for results - You're charged only if someone clicks your ad, not when your ad is displayed.

We can manage your campaign as an add-on service to your website subscription. Connect with us to ask about how we can be involved.

Email Newsletter Marketing System

Installed as part of your website is an Email Newsletter Marketing module. This allows you to easily connect with your list of clients by sending a single email blast. We will assist you in creating and formatting a professional message to send your clients and prospects. We can use your existing mailing list to get you started and install a form that will make it easy for anyone else to sign up to hear what you have to say.

Social Media

Social media has become a platform that is easily accessible to anyone with internet access. Increased communication for organizations like yours fosters brand awareness and often, improved sales. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns. Utilizing the Blog module included with your subscription, you can share your posts to a multitude of social networks in the market like Facebook, Twitter, LinkedIn and more. This feature is very valuable as far as search engine optimization is concerned.

Through social networking sites, companies can have conversations and interactions with individual followers. This interaction can instill a feeling of loyalty to followers and potential customers. Also, by choosing whom to follow on these sites, you can reach a very narrow target audience.

Add Video to Convert Visitors To Clients

In just 30 seconds of observing someone, you get a good sense of whether you like them. And short of meeting in person, video is the number one way to let prospective clients do this privately, getting to know you and evaluating whether you're a good fit for them. You can easily produce a video in your office and add it to your YouTube Channel. We will format it to appear on your site in an appropriate place.

Pages Dedicated to Selling Accounting Services

We will add pages that describe your services and how potential clients benefit from those services. The content is a head start as it can be altered to reflect the exact nature of your practice.

If you wish, we can place a form for prospective clients to contact you or book an appointment, at the bottom of each description. As soon as they complete the form, their information is immediately emailed to you, allowing you to quickly follow up with them while they're ready to go.