The Psychology of Color in Marketing


Colors matter in the marketing world. There are brands that are initially associated by color. For instance, Target is synonymous with red and Home Depot is associated with orange. Selecting brand colors for marketing purposes sound simple, but it actually requires a lot of thought.  Colors aren’t just visually appealing, they actually spark emotions in consumers. So, selecting a brand color scheme is more difficult than picking a favorite color, marketers, and designers have to consider a company’s purpose, products, and the emotion it wants to convey.  Consumers pay attention to colors too. Eighty-five percent of consumers say color is the primary influencer during a purchase decision.  This guide will explore color psychology in marketing and provide useful tips to select the ideal colors.  

Read more about the psychology of colour when thinking about developing your brand at

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Fraud – What it is and How You Can Tell

The fight against fraud starts with you. Learn to recognize, reject and report it.

Scammers are sneaky and sly. They can target anyone, from youngsters to retirees. Fraud covers a broad range of activities targeting private individuals, businesses or governmental organizations. No one is immune to it, and it can lead to relatively high costs, initially and potentially down the road.

In general, it is thought that crime rates are decreasing in the Western world, but by contrast, fraud appears to be increasing at alarming rates in recent years. This sharp rise in fraud can be attributed to the fact that much of life today, both business and personal, depends on internet connectivity with the institutions we deal with every day. As a result, a large part of today's fraudulent activity is cyber-related.

With free resources from The Competition Bureau of Canada, you will be better prepared to diagnose, rebuff and report fraud. Further, various prevention partners listed on the Bureau's website work together to combat fraud. You can access their resources here.

Signs of fraud and scams from the Financial Consumer Agency of Canada.

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How to Make an Accounting Logo That Looks Professional

As an accounting business owner or CPA (certified professional accountant), you should pay a lot of attention to building a strong brand and marketing your services effectively. It’s how you can establish a name in a highly competitive industry and make a positive impression on potential clients. This is where the visual brand identity of your company such as logo, fonts and imagery comes into play.

The logo design for your accounting firm is incredibly important for connecting with the audience and building a trustworthy relationship with them. By making sure that it is professional and relevant to the industry, you can attract more clients and create a good reputation as well.

If you are wondering how you can achieve this, well, you have come to the right place. Here are a few ways you can make an accounting logo that appears professional.

Photo by NORTHFOLK on Unsplash

  • Go with a Wordmark

One of the best ways to designing a brand identity design that looks professional is to include a wordmark in it. Basically, this is just your company name that can be highlighted with clean and minimalistic typography that instantly makes an impact. It will also help you increase brand recognition as more people will become familiar with your accounting business and be likely to remember it.

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Business Blogging: Why It's Crucial For Growth and How to Do It

The following is from Karl Kangur, the founder, and CEO of MRR Media. We are pleased to share his thoughts to assist you in developing a steady stream of traffic to your website and business. 

Blogging has evolved beyond recognition in the last decade. Once considered an amateur pursuit for people to share opinions, blogs are now an integral part of marketing. It’s a source for some of the most valuable content online, filled with useful and relevant information.

It is worth remembering people don’t only go online to purchase. They use the Internet for information, news, and research.

As such, businesses are increasingly seeing the value of having a blog for lead generation, rankings, awareness and more. Let's take a look.

Search Engine Optimization (SEO)

Google is always looking for authoritative and fresh content. The technology giant regularly updates its algorithms to improve search results. Google’s full list of filters isn’t known, but it does include keywords and the number of links to your site. A survey found companies that have a blog receive 97 percent more links than those who do not.

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Income Tax 2017 - Important Dates

Canadian income tax is getting more complicated every year, and getting your tax return prepared or reviewed by a professional may save you money!

Income tax forms for 2017 will be available on the CRA website on January 4, 2018.

NetFile will be available starting February 26, 2018 for filing 2017 personal tax returns. EFile and NetFile are available until Jan 19, 2018 for filing 2013 to 2016 personal tax returns.

RRSP Contribution Deadline for 2017 taxation year is Thursday, March 1, 2018.

T4 Slips for 2017 must be distributed to employees on or before Wednesday, February 28, 2018.

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Frustrated with Canada Revenue Agency?

Is it taking longer than 8 weeks to get your paper-filed personal tax return or T1 adjustment request assessed? Longer than 6 weeks to get your digital corporate tax return assessed?

Once you have tried to resolve this by talking to CRA agents (make sure you record their name and agent number) with no success, you have a right to file a service complaint with CRA. Their standard for resolving service complaints is 30 days. If you have no success by filing a service complaint, you can file a complaint with the Taxpayers' Ombudsman. You can read further details about the Taxpayer Bill of Rights here.

Source - - The Facts on Tax

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