1 minute reading time (143 words)

The Psychology of Color in Marketing


Colors matter in the marketing world. There are brands that are initially associated by color. For instance, Target is synonymous with red and Home Depot is associated with orange. Selecting brand colors for marketing purposes sound simple, but it actually requires a lot of thought.  Colors aren’t just visually appealing, they actually spark emotions in consumers. So, selecting a brand color scheme is more difficult than picking a favorite color, marketers, and designers have to consider a company’s purpose, products, and the emotion it wants to convey.  Consumers pay attention to colors too. Eighty-five percent of consumers say color is the primary influencer during a purchase decision.  This guide will explore color psychology in marketing and provide useful tips to select the ideal colors.  

Read more about the psychology of colour when thinking about developing your brand at

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Tuesday, 18 June 2024



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