AWD

(Source: https://www.chamberofcommerce.org/guide-to-color-psychology-marketing/)

Colors matter in the marketing world. There are brands that are initially associated by color. For instance, Target is synonymous with red and Home Depot is associated with orange. Selecting brand colors for marketing purposes sound simple, but it actually requires a lot of thought.  Colors aren’t just visually appealing, they actually spark emotions in consumers. So, selecting a brand color scheme is more difficult than picking a favorite color, marketers, and designers have to consider a company’s purpose, products, and the emotion it wants to convey.  Consumers pay attention to colors too. Eighty-five percent of consumers say color is the primary influencer during a purchase decision.  This guide will explore color psychology in marketing and provide useful tips to select the ideal colors.  

Read more about the psychology of colour when thinking about developing your brand at https://www.chamberofcommerce.org/guide-to-color-psychology-marketing/)

The fight against fraud starts with you. Learn to recognize, reject and report it.

Scammers are sneaky and sly. They can target anyone, from youngsters to retirees. Fraud covers a broad range of activities targeting private individuals, businesses or governmental organizations. No one is immune to it, and it can lead to relatively high costs, initially and potentially down the road.

In general, it is thought that crime rates are decreasing in the Western world, but by contrast, fraud appears to be increasing at alarming rates in recent years. This sharp rise in fraud can be attributed to the fact that much of life today, both business and personal, depends on internet connectivity with the institutions we deal with every day. As a result, a large part of today's fraudulent activity is cyber-related.

With free resources from The Competition Bureau of Canada, you will be better prepared to diagnose, rebuff and report fraud. Further, various prevention partners listed on the Bureau's website work together to combat fraud. You can access their resources here.

Signs of fraud and scams from the Financial Consumer Agency of Canada.