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Business Blogging: Why It's Crucial For Growth and How to Do It

The following is from Karl Kangur, the founder, and CEO of MRR Media. We are pleased to share his thoughts to assist you in developing a steady stream of traffic to your website and business. 

Blogging has evolved beyond recognition in the last decade. Once considered an amateur pursuit for people to share opinions, blogs are now an integral part of marketing. It’s a source for some of the most valuable content online, filled with useful and relevant information.

It is worth remembering people don’t only go online to purchase. They use the Internet for information, news, and research.

As such, businesses are increasingly seeing the value of having a blog for lead generation, rankings, awareness and more. Let's take a look.

Search Engine Optimization (SEO)

Google is always looking for authoritative and fresh content. The technology giant regularly updates its algorithms to improve search results. Google’s full list of filters isn’t known, but it does include keywords and the number of links to your site. A survey found companies that have a blog receive 97 percent more links than those who do not.

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